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Sunday, March 25, 2007

Where To Find Free Images For Your Web Marketing Campaign

by: Roz Volv

The Web is flooded with million images. Try Google image search or my favorite Picsearch.com and know what I mean. You are tempted to grab the best images and use it for your website. And of course you can do it. Just right-click and save these images.

They look so great on your websites. But as you can guess you can not do it or you can but on your own risk. A joke about Gettyimages - “they have three employees and two hundred lawyers” shows what you can expect – a big lawsuit against you or a nasty email with a request to delete the images you love so much from you website immediately.

Why? Images are commodity on the Web. A right image at a right place and at a right time can bring thousands people to your websites. Thousands- millions users and pageviews; this is exactly what most (if not all) website’s owners are dreaming about.

The beauty of the Web is that you have a choice. There are images on the web that cost a fortune and you should pay, there are images that cost much less and there are free images.

Rights-Managed Images: Images you purchase for a specific purpose at a specific price (think renting the photo or paying to borrow the image). The price of the picture is usually determined by how you want to use the picture (on the web, in print, etc.). The plus side to using a rights-managed photo is that you will most likely NOT see anyone else using the same photo (or model) promoting another product. The downside is of course the price; rights managed photos can cost you double (even triple) of what royalty-free runs.

Royalty-Free Images: Images purchased outright, either as single images or on disc volumes in bulk, and can be used any way you want, with certain restrictions. Pricing for royalty-free images is usually decided by the size of file you want to purchase; the larger the file (meaning, the better the quality of the image), the higher the price. The good news with royalty-free images is that if you are using them for the web (on websites, advertisements, etc.), you can use the smaller files, thus saving yourself a lot of money. For printing purposes however, you will need to buy the larger file sizes. And typically royalty-free images can be used however you like.

From my own experience working as a web designer for last ten years, I know that there are situation where you should buy and there are situation where you are just fine with free images. I am not talking about the situation where you boss or client asks you to get images from getty or istock, cut these images here and there and use them. This is not legal. I am talking about situation where free images (not royal-free, they still cost money) really free images of good quality can be used for your particular purposes.

One of good example is your Christmas marketing campaign. You want to place a face of Santa Claus on your page or your online newsletter. Or you want to have these attractive Christmas banners with a decorated tree, snow and red bow. You can do with FREE absolutely free images.

I found great Christmas images and I want to share them with you. You can find them at http://www.vancouvergo.com/free Hurry, they will be sitting here till the first days of 2007 then I will move them to an archive. I have other free images to share with you, you can find them on vancouvergo.com, just click "Free images".

Merry Christmas and Happy New Year.

This Ho-Ho-Ho article is written by Roz Volv, a http://vancouvergo.com webmaster. The site is in process of developing but already has a lot to offer including FREE web directory. You can contact Roz Volv at wmaster@vancouvergo.com

posted by rizkhey wahyudi @ 10:19 PM 0 comments

Social Bookmarking - Link Building And Search Engine Optimization

by: Steve Szasz

Social Bookmarking could be the next big thing in web site marketing since the development of the personal blogs.
Social Bookmarking web sites like http://Del.icio.us, Digg, Stumble Upon and Furl allow their users to create a set of web site content bookmarks.

Submitted book marks are organized by content tags, which are arbitrary phrases or words a user can assign to the content they wish to bookmark. This gives the user a way to classify, rank and organize web site content using tags.

The most popular Social Bookmarking web site is Digg. Digg is a relatively new social bookmarking web site and has in it's short time attracted millions of members who daily add bookmarks to all sorts of web site content. Over search engines and other bots, social bookmarking web sites have an intrinsic advantage. Users will choose what content they will bookmark, unlike relying on a program to categorize and qualify content. There is an implied quality in something that someone has taken the time to select.

Users of a social bookmarking web site will read other posters bookmarks and then add them to their own bookmarks if they liked them.. You can even view RSS feeds to see what others are tagging, which is a very cool feature and is a textbook example of a very powerful viral marketing technique.

My own experience and testing shows that 3.2% of all my web site traffic come from social bookmarking web sites, off those 50% come from http://Digg.com, 20% from http://Del.icio.us and the remaining 30% come from various bookmarking sites I am a member of. These sites include Furl and Stumble Upon.

As a search engine optimizer, social bookmarking is another tool I use to promote my web sites. An example would be, introducing a new developed web site. I could wait until Google, Yahoo and MSN found my web site naturally, but that would takes weeks if not months. I could join a link exchange network and exchange links with other web site and have the search engines find me that way. But, then again I would be relying on the indexabilty of the linking web site for the search engine to find me. Or I could add a couple of bookmarks on 3 of the most popular social bookmarking web sites. These large bookmarking web sites are indexed many times a day and the search bots are only looking for new content. Have a bookmark on a social bookmarking web site and could expect to be crawled by the big 3 within hours or at the most, within days.

To successful bookmarker, you need to supply good quality original content. Content that is going to be searched for and will solve a problem the searcher has. There is no point bookmarking content that no one wants. Spamming has become a major problem, but social bookmarking is controlled by it's users. If the content you plan to bookmark is plain spam, the users of the bookmarking web site will just ignore it and move on. Your content will wither away and eventually be dropped out of the social bookmarking web site index.

If you social bookmark properly and supply good quality content, you can expect to gain dozens of quality back links as other bookmarkers, bookmark your content. This technique is a popular tool for successful search engine optimization and the best feature of social bookmarking is that it is free to use. I have not come across any social bookmarking web site that charges the user to use their facility.

Social bookmarking web sites are growing in popularity everyday. Find the ones that best fit the theme of your web site and bookmark with them. But remember, you will only succeed with bookmarking if you have content that is worth bookmarking.

posted by rizkhey wahyudi @ 10:18 PM 0 comments

Process on Optimizing your Site through Keywords

by: Kristine Joy Francisco

There are a lot of things to analyze on your site before you start optimizing your site. Such things are your site overview, nature of business, home page, site dimension and number of pages, product/services categories, page rank and indexed pages for major search engines, link popularity, and a lot more. After that you will go to your onpage and offpage optimization.

Analyze your site and think of a generic word that best fits for your web site. Choosing the right keywords is a strategy for better search engine positioning http://www.searchengines.com/placement.html. Analyze your business carefully and think of all the words that relate to your company or product. Most techniques to improve your search engine rankings have one thing in common -- Keywords. Choosing appropriate keywords is very important. Keywords are what lead search engine users to your site.

That word will act as your major keyword for your site. Then find a keyword tool that will help you generate keywords for your site. There are lots of keyword tools like http://inventory.overture.com. Type in the major keyword that you had thought of and it’ll list all related keywords that you can use. On the tool you’ll see the number of counts your keyword has been searched. Person new on search engine optimization might use the keyword with a lot of counts (I, sure did that before) immediately but SEO experts says that Do NOT use it for a start as keyword searched as many times will just give you a lot of competition and give your site less probability in regards to your visitors. So it is best to start with keywords with a little rivalry. Get some traffic with those keywords and eventually focus on the major keywords.

Examine those sites ranked from 1-10 on the keywords you chose to use in optimizing your site. Check everything about the site that is ranked highly on the search engine. Its URL, see if it is the top level webpage or it is the index page of the site as if it is not you can have a great chance to improve your index page for the target keyword and have a better placement in the SERP’s. Sites page rank. Page rank is Google’s way of giving specific value to how popular your website is. It is based on the number of links you have pointing to your website. Then check their page source, see if their actually optimizing their site for some onpage optimization factors. Factors such as title tag, check if they use the keyword on their title tag which is one of the main reasons why a site is rank well on search engine. Header tags are used to separate topics and range from h1 being very large and bold and h6 which is very small and bold, it should contain your most important keyword or keyword phrases to assist you in ranking higher on Search Engines. Image alt tags are words that will be displayed in place of your image through an older browser or when your visitors have their image turned off, insert a readable keyword phrase within the alt tags of your image and it’ll help you on your rankings. And on the main content if they use the keyword on the beginning and at the end of the page, also whether or not they’ve bolded, underlined, or italicized the keywords on that page. By continuing this process on other keywords that you’ve chose you will have an improved ranking on SERPs.

posted by rizkhey wahyudi @ 10:18 PM 0 comments

Nameplates - Industrial Utility

by: Navpreet Aujla

Various industries depend upon nameplates for range of applications. The industrial nameplates have unique properties, which make them withstand harsher operating environments and these properties vary from application to application. Special materials and processes involved make them appropriate for industrial utility.

Some industries using name plates are; Aircraft and aerospace, automotive industry, electronics, government and military agencies, marine industry, OEM, oilfield etc. The major function of nameplate is to inform. It gives necessary product information like ‘the make’, dates, contact numbers etc. Aircrafts use many instruments, which need to be accurate and perform in extreme temperatures and at great heights. Name tags, control panels, dials and gauges all forms of name plates meet these needs.

Nameplates cater to the automotive industry also. Vehicles require them for identification, warning, operations and certification purposes. Truck, tanker and trailer manufacturers use VIN tags and assembly information; dial indicators for temperature, oil, liquid and vapor; emergency and prevention labels; and name plates with vehicle maintenance and warranty information.

Computers, electronic equipment use product and manufacturer information that fits into small areas and tolerates electrostatic discharge and heat dissipation. Name tags are used by government and military agencies as ID, asset and property plates. They are used as operating and warning signs for equipments.

Marine equipment and vessels also operate in some of the harshest outdoor environment of high temperatures and salt water. Marine industry uses long lasting, corrosion-proof nameplates for inspection and certification; hazardous conditions and safety tags; rating, re-rating and repair information on boilers, pressure gauges, tank plates, valves and more. OEMS and oilfields have wide application for nameplates. Attention and caution plates; logo decals; load charts; model and information panels for actuator, compressor, conveyor, gearbox, rotary switch etc are of great help in providing specific product information. Industrial nametags provide multi-language operating information for oil field equipments.

To know more about name plates, nameplate, industrial nameplates, name tags and control panels, please visit http://www.nameplate.com.

posted by rizkhey wahyudi @ 10:16 PM 0 comments

Keys to Increasing Website Traffic

by: Mark Taylor

The life and blood of any online business is one simple word “traffic”. It’s your life and blood. Let’s face it, it’s quite simple these days to build a website, even without any HTML knowledge. It’s easy to purchase a domain. It’s easy to set up a website.

It’s even easy to build an online store. It’s easy to place content on a website. However, all this can be absolutely useless if you don’t have any traffic and qualified traffic. Whether you are a website selling products, services, or acting as an affiliate for a program, you will need traffic.

Your form of business may be selling products. Or it may be promoting products. Or even giving away free content and selling advertising space on your website. Either way, in order to cash in, you need traffic.

I have been doing extensive research over the years to find out what is it that brings in traffic. For starters, you have to realize it requires hard work and dedication. It’s not an easy fix. You will have to be dedicated. With that mind-set you are bound to succeed, as long as you do your research correctly.

The first question you need to ask yourself is what are you looking to achieve? If you are looking to sell products, such as digital products (Ebooks, Software) or actual physical products, such as consumer electronics or clothes, then PPC (Pay Per Click) traffic may be a good and easy option. You will have to set a budget and make sure you know what your ROI (Return on Investment) is. I highly recommend using Google Adword. This is the king of PPC engines. You will get the most qualified visitors. My second option would be to use Yahoo’s Overture as well. However, Google is the quickest. You can start receiving traffic within 15 minutes. Yahoo takes more time and is more difficult to get your ads approved. I would spend my time browsing the internet and searching forums on Google Adwords. There are quite a few with very good tips. Also a few free ebooks you can get on the subject. Get yourself familiar.

If you are not actually selling something, but are looking to get traffic because you are giving away free content and are selling advertising space, then perhaps PPC advertising is not going to be your best option. It may not be profitable for you. You will then want to get a high ranking in the Search Engines. The best way to achieve that is to submit to all the search engines, the top 40. You can easily do a search online. Obviously the top ones are your priority (Google, Yahoo, MSN, etc.). However, bear in mind it may take several months to be listed on these search engines. You will have to be a bit patient.

Also you will want to have as many links to your website as possible. The best way to achieve this, is to contribute to forum discussions, you can place your link to the website on the signature section. However, make sure you don’t spam. Make a meaningful post that contributes to the discussion, otherwise don’t make a post.

You can also post free classified ads. This could be helpful. Also you can create blogs for your website. In fact, create a couple. Make sure you fill them with relevant content and link them to your website.

The key here is consistency. You have to be dedicated and be prepared to put in the work. Once you put in the work, you will be posed to succeed.

posted by rizkhey wahyudi @ 10:15 PM 0 comments

How to Optimize your Blog for Search Engines

by: Rose DesRochers

Blogs are naturally search engine friendly and optimizing your blog for search engines is really no different than optimizing your website.

Here are some suggestions to get you started.

Back Links: Backlinks play a very big role in Google's pagerank algorithm. Backlinks are extremely important to your blog's rankings, so make sure you have a large number of backlinks.

Here is a list of places to submit your feed or blog.

http://www.bloggertalk.net/blog_resources-cat-369.html

Make use of the alt description tag: Spider bots cannot read images, so when adding images to your blog it's important to place information within the alt and anchor text of pictures.

Make good use of anchor text: Don't use "click here" or other non-descriptive link text. Always use keywords as your anchor text. Google loves anchor text.

Use relevant keywords: Did you know that in a 48 hour period there was 6138 searches done for game cheats? Wow! It looks like a majority of gamers are cheaters.When creating titles for your blog posts think about the words that web surfers will be typing to find your blog.

'Inventory Overture Keyword Selector Tool' is one of the best-known services for helping you choose the right keywords. Use ‘Inventory Overture Keyword Selector Tool’ to find what people are actually typing in to the search engines. I also suggest subscribing to Word Tracker. Their report of the most popular searches is published each Tuesday and distributed to over 30,000 subscribers.

Technorati.com , is a blog search engine that also lists the top searched for words. The more targeted your keywords are, the greater your return in search engines will be. Use keywords in the body of your post as well as in blog header tags and the title of your posts.

Update frequently: Remember that content is king and search engines love it, so update your blog regularly.

Be sure to read my articles "Link Popularity in the Blogosphere, Major Search Engine Submission: How to get listed in Google, Yahoo and Msn and Blogging- Developing a Readership."

Remember to optimize your blog for both search engines and people. Search engine optimization is hard work and an ongoing process. Invest a little time and learn the proper techniques and not only will your traffic come, but you'll increase your page rank too.

posted by rizkhey wahyudi @ 10:14 PM 0 comments

How To Analyze Your Search Engine Competition

by: Chris Taylor

Analyzing a competitor’s web site may seem like a big job. You should have the mindset that you are going to do this as a learning experience though. This will help you along your way when you may feel like giving up.

Before you even begin to analyze a competitor’s web site you should make sure that you are equipped to do the job. If you do this job properly you can gain a lot of information that will help you to increase your site’s traffic and popularity. These sites can also help you to analyze your own market. After all, if a web site is getting a lot of hits then it must be doing something right. If you take time to see where it is ranked, what key words are being used, how the site is formatted, and what you can do to make your site better while not violating any copyright laws then you will be well on your way to success.

The first thing that you need to do is identify who your major competitors are. The best place to do this is to look in Yahoo’s directory for large companies, innovative approaches and new products.

While looking through this directory you should also try to identify any niche markets that your major competitors have not yet identified and exploited. When you find these new niches you will be set for traffic. Another thing that you should do while here is try to get your site listed. Little associations like this are important if you want to start to build up your traffic so that you can conquer a niche or category. Some other associations that you can build occur when you figure out where the big sites’ webmasters are hanging out and you start hanging out there too. Believe it or not, knowing the right people is going to make your business bigger and better.

If you visit Media Metrix 500 you will be able to see what companies are getting the most traffic. Alexa will also teach you about relative traffic. They offer a free browser add-on that shows you how much traffic a site is getting. This will help you to see where your competitors fall in the pecking order.

Once you have found your closest 5 or 10 competitors it is time to closely study them. You really can learn a lot by looking at and analyzing your competitors’ website. The main things that you should be looking for include:

1. Take a minute to see what products or services that they are offering. Make notes of anything that is different from what you are offering. If you see any gaps in what they have to offer think about whether or not you could possibly fill these gaps.
2. Think about how their website looks, feels and functions.
3. Look at the various advertisements they are offering.
4. Act as a client for a moment and think of where their strengths and weaknesses lie.
5. Spend some time trying to figure out their strategy.

If one of your major competitors is s a publicly traded company then you can get detailed information from their SEC filings. Take a moment to jot down who their key players are so that you can read their interviews and speeches. These may also give you some insight into their website.

Once you have gathered all of this information together you need to spend some time summarizing the information for each competitor. Make sure that you highlight their strengths, weaknesses and strategies. This will be useful as you become resourceful in countering and exploiting these sites’ weaknesses.

You can also use this research in order to create a marketing plan. This should include what steps you intend to take in order to deal with this competition in such a way that your website comes out on top. Of course, you are also going to decide whether it is even worth competing with these sites or if you should try to find a market that is less saturated.

Before you even get started with trying to analyze what your competitors do you should know that it might feel overwhelming when you see what the big companies online do. This should not intimidate you though. Instead it should encourage you to concentrate on customer satisfaction.

posted by rizkhey wahyudi @ 10:12 PM 0 comments

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